Privacy policy
Last updated: October 17, 2025
LumiLink Lighting (“LumiLink”, “we”, “us”, or “our”) operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, our business customers and project partners, with a professional LED lighting and wholesale supply experience (the “Services”). LumiLink Lighting is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase, project inquiry, or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information”, we are referring to information that identifies or can reasonably be linked to you or another person (including representatives of a company, such as purchasers, engineers, or project managers). Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact details including your name, company name, job title, address, billing address, shipping address, phone number, and email address.
Financial information including payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details (processed via secure payment providers).
Account information including your username, password, security questions, preferences and settings.
Transaction and project information including the items you view, request quotations for, add to your cart or wishlist, or purchase, return, exchange or cancel, as well as project specifications (e.g., voltage, length, IP rating, application type).
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry, a project request, or OEM/ODM requirements.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services, pages visited, and actions taken.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you including when you create an account, submit a project inquiry, request a quotation, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
From our service providers including when we engage them to enable certain technology (e.g., payments, hosting, analytics, messaging) and when they collect or process your personal information on our behalf.
From our partners or other third parties, such as logistics partners, marketing platforms, or business directories, where permitted by law.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
1. Provide, Tailor, and Improve the Services
We use your personal information to provide you with the Services, including to:
Perform our contract with you or your business
Process your payments and manage invoicing
Fulfill sample, trial, and bulk orders
Arrange for shipping and logistics
Facilitate returns, replacements, or after-sales support (where applicable)
Create, maintain, and otherwise manage your account
Remember your preferences and commonly requested specifications
Recommend suitable products or system combinations for your projects
This may include using your personal information to tailor and improve our Services for B2B and project-based customers.
2. Marketing and Advertising
We use your personal information for marketing and promotional purposes, such as to:
Send marketing, advertising and promotional communications by email, messaging apps, or postal mail
Show you online advertisements for products or services on the Services or other websites
Inform you about new product lines, technical updates, certifications, or promotions that may be relevant for your business or projects
You can opt out of certain marketing communications at any time as described below.
3. Security and Fraud Prevention
We use your personal information to:
Authenticate your account
Provide a secure experience for account access and payments
Detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity
Protect public safety and secure our Services and business operations
If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
4. Communicating with You
We use your personal information to:
Provide you with customer and technical support
Respond to your inquiries and quotation requests
Coordinate order details, logistics options, and project specifications
Maintain and develop our business relationship with you or your company
5. Legal Reasons
We use your personal information as necessary to:
Comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies
Investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings
Enforce or investigate potential violations of our terms, policies, or agreements
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:
With Shopify, vendors and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide marketing services and advertise to you. For example, we may use Shopify and third-party services to support personalized advertising based on your online activity with different merchants and websites. These partners will use your information in accordance with their own privacy notices.
When you direct or consent to our disclosure of certain information to third parties, such as to shipping providers, customs brokers, or through your use of social media widgets or login integrations.
With our affiliates or within our corporate group, in connection with managing our business operations.
In connection with a business transaction such as a merger, reorganization, acquisition, asset sale, or bankruptcy, or as required to comply with legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.
To help protect, grow, and improve our business, we may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.
To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal as linked on Shopify’s websites.
Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions.
We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party.
Our inclusion of such links does not by itself imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction.
If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
We use reasonable technical and organizational measures to protect your personal information. However, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”.
How long we retain your personal information depends on different factors, such as whether we need the information to:
Maintain your account
Provide you with the Services
Comply with legal obligations
Resolve disputes or enforce other applicable contracts and policies
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information (subject to local law and certain limitations):
Right to Access / Know – request access to personal information we hold about you.
Right to Delete – request deletion of personal information we maintain about you.
Right to Correct – request correction of inaccurate personal information.
Right of Portability – receive a copy of personal information and request we transfer it to a third party, in certain circumstances.
Right to Opt Out of Sale or Sharing for Targeted Advertising – where applicable, opt out of “sale” or “sharing” of personal information or targeted advertising based on your activity.
You may also manage communication preferences by using the unsubscribe option in our marketing emails. If you opt out, we may still send you non-promotional messages, such as those related to your orders, quotations or account.
If you reside in the UK or European Economic Area, you may have additional rights, including:
Right to Object to certain processing
Right to Restrict processing in specific situations
Right to Withdraw Consent where processing is based on consent
You may exercise your rights where indicated on the Services or by contacting us using the contact details provided below. We may need to verify your identity before handling your request, as permitted or required by law. You may also authorize an agent to act on your behalf, subject to appropriate verification.
We will not discriminate against you for exercising any of these rights.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may also have the right to:
Appeal our decision regarding your request, or
Lodge a complaint with your local data protection authority.
International Transfers
We may transfer, store and process your personal information outside the country where you live, including in countries that may have different data protection laws than your own.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or equivalent contracts issued by the relevant authority in the UK, unless the destination country has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:
📧 Email: sales@lumilink.lighting
📍 Address: Jinhu Building, Qinghu North, Longhua District, Shenzhen, Guangdong, 523710, China
For the purposes of applicable data protection laws, LumiLink Lighting is the data controller of your personal information.